Memetics is a field that was initially attempted to be research on at least one 8chan board, namely /BMW/.
The results never were collected because at every turn discussion of memetics as a potential vector for disseminating information pertinent to halting the current social decline was derailed by at best genuine occultist believers and at worst malicious subversives.
To begin memes are potentially a groundbreaking way to communicate many messages in a concise, compact and most importantly of all, humourous way. indeed the same meme may contain numerous messages, for example the (by anon standards) ancient Pedobear meme, this conveys a huge number of meanings, depending on minor changes and additions to the meme itself, so when depicted with a person with normal expression this clearly indicates of course that the pictured is a pedophile, when alone or in an approval seal it is simultaneously a warning to anons to not go into the thread, and a call to the mods for removal of the thread.
The chans actually hold a major advantage in this medium of information dissemination as old media or even new media who are late gen X or early millenials for some reason do not quite have the required ability to read the subtle nuances of a meme, perhaps it's a matter of age, perhaps a matter of left-leaning offence and elitism, some combination of the two or neither. however it does stand as a significant advantage to the various chan boards most notably /pol/ in getting information out to people beyond normal social media and bloggers etc's speed of adaptation, a fantastic example of this being the meme and slur "dindu" or "dindu nuffin" which evaded media call outs for the hilariously racially charged epithet it truly is for more than a year and indeed most people until the /k/-baltimore altercation would not have known what you meant had you said it but those who looked it up or who paid attention to context.
as such memes have two particularly beautiful applications, one of which being pseudo-cryptography, in which multiple layered meanings on a meme allow it to be used in different settings via posters or some such to communicate something about a place or group frequenting it, or as this piece seeks to explore for disseminating a trail to be followed, a notable example of which would be "with open gates" and its eclipsed but in many ways more skillfully executed with less opsec violations "cinder to cinder". memes can also be used to draw people insidiously into spaces where one may want them, in a twist upon the (also ancient) summerfag meme, what one ought to do is create a particularly innocuous seeming but also completely hilarious meme that leads exactly where one wishes such a thing to go, so in the case of /pol/ create something leading to their world view, /r9k/ effectively still uses pepe to this end with varying implications. the applications of memetics as being able to lead people without preaching is in and of itself an art that was lost to 8ch before it could even come to be due to the "meme magicians" who thought that ebola chan was real and the reason it worked had nothing to do with african paranoia at westerners as a whole being exacerbated but instead was because ebola-chan is "an egregore" suffice to say while an amusing and useful lie, when widely held as truth by the community crafting the memes that are supposed to in some way in the case of /pol/ resist social degeneration and the spread of islam into the west and into every european woman they can get their hands on's crotch, it prevents the spread of the idea, now thankfully for /pol/ trump has already figured this out and it is scaring the media, it is scaring the establishment. and they will do anything to shut him down as a result.
The problem with this knowledge is how dangerous it is, the left is unable to craft humourous and effective memes since they have run out of any material that isn't seen as the same old unfunny tripe that is simply shitting on what everyone wants, a stable society where their children do not run the risk of being blamed for their own rapes at the hands of foreigners as seen in germany. as such with the lefts inability to have a real sense of humour about anything the art of memetics remains forever partially closed to them, to grasp it successfully they would have to change their entire goals to not amount to western civilisation's devastation and replacement.
That said /pol/ is currently unable to grasp it properly too, /pol/ seems since to instead of prefer thinking about memetics rationally believe the meme magic lies and seem unable to get beyond it. if however they somehow do get beyond it, unfortunately with the voraciousness of the media's hawkish gaze upon us, they will attempt to destroy all attempts to capitalise on such advances. the situation as such remains in a seemingly perpetual stalemate with neither side able to gain the upper hand in this battlefield.