Marketing isn't hard. I have a mandatory marketing class in my graphic design course and didn't learn anything mind blowing. Just put yourself in the shoes of the consumer and think about where seeing your product would speak the most to you, and how it's best presented.
If you want to make banners and such: create some drafts, ask people you know for an honest opinion whether it would make them interested in seeing more. If it doesn't, start over.
Something that's incredibly obvious but people don't really realize is that most effective ads have a face or a character as the focus. That alone is not enough, but it's a start. The REALLY effective ads stick out and for that there's no guaranteed recipe for success, so get creative.
But honestly, the easiest way to market a game is just posting progress and interacting with people. The average person has a really short attention span, so an ad on some random website will be lost on most people. First impressions are everything and nothing works better than the recommendation of someone they know. Word of mouth is what you want to rely on, since I doubt you have the budget to launch a huge shilling operation (which can also fuck up said first impression because it comes across as dishonest if found out).
This is provided your game actually looks good. So put some effort into it, you lazy faggot.
>>27762
>unironically linking Extra Credits
Please go back to halfchan/reddit.