>>852354
Netflix wokeness is not a leftist move, since leftism is ultimately about (many things but to save some time) the working class, since Netflix is a business they are virtue signaling to neoliberals because they're the widest audience now, and this wokeness is now the standard of HR driven corporate culture.
Many on the right complain about how corporate America is seemingly pro “cultural” left, with every major corporation blasting out messages about supporting Black Lives Matter, etc. while the left sees this as a cynical way for corporations to have good PR while not committing to any substantive changes (for example raising their workers wages), the right sees it as evidence that the wealthy elites are on the side of a nebulous “left”.
One of the things that is lacking is a materialist economic explanation of why corporations do performative wokeness. Many on the right think that corporations are somehow acting against their own financial interests “get woke, go broke” and are therefore overriding their financial interests to enact some sort of (possibly jewish) conspiracy to push ‘social justice’ even if it loses them money. The real explanation is simpler: they do it because it makes them money.
Neoliberal wokeness is great because it doesn't involve having to actually do anything. Slap a rainbow on a doritos bag and voila, you're an LGBTQ&c ally.
I believe the political shift towards the professional-managerial class has also heavily contributed to this. I remember this current trend of "emphasizing diversity" and "sensitivity training" type mindsets in the 90s as corporations sought to mitigate costs from workers suing them for discrimination or harassment or whatever. Now everything is run like these corporate HR departments as people raised in this sort of corporate environment have gained positions of influence and power.