>>36373
>Monty had a story he wanted to tell.
It's quite clear that he didn't. What you mean is that he had some setpieces and concepts he wanted to work with, and that's it. The guy clearly knew nothing about what makes a story good, or even well written. If he did, he wouldn't have hired a hack and an intern as lead writers for his show. Looking at S1 and S2, there's nothing there that really shows Monty had concrete ideas about what the general goal of each season would be and how the characters interacted with eachother (reminder that Blake & Ruby and Yang & Weiss have basically never spoken). RWBY is just a collected mess of things that seemed cool in his mind and could have been cool if anything was handled competently. And Monty IS a competent guy, when it comes to animating at least. The Red trailer was perfect (Ruby shows more personality in the 3 minutes of fighting she does in the trailer than she does in the rest of the show), so what's the difference between the trailers and the show from a production standpoint? The Dynamic Duo Miles and Kerry (who are incapable of writing themselves out of a paper bag) weren't present to ruin the red trailer.
Anyway, the samurai Jack approach would have been the best way to handle things. The writers wouldn't have had to bother with some large epic overarching story (something they're trying to do now and fucking up at it right as we speak). They would have been able to reconcile the large amount of characters with the appropriate screentime and they wouldn't have had to worry about Ruby herself developing as a character (something Monty didn't want from the get-go: he said she had to remain static). They could have instead focussed on interesting magical environments, and cool fights that need little context.
>Monsters that prey on negative emotion
I don't really think this is a cliche, and it could have been pretty cool if it had been done correctly. Having controlling your emotions be part of huntsman training would be interesting, and seeing characters having to hold back their emotions even though one of their friends just died while they're fighting grimm would have been both emotional and tense.
>But if it was executed well enough, you could sell almost anything.
Not even. All you need is marketing aparently. Look at RWBY. It's selling like hotcakes while the show itself is hot shit.