Translation:
>Share! We continue to sell throughout Israel, and will not succumb to the pressure and boycott of Unilever and Ben & Jerry's Global.
>Ice cream is not part of politics. We call on Israelis to continue to buy Israeli products that support hundreds of workers in the southern region.
>Watch Avi Singer, CEO of the company
Basically, BDS is hurting them so they're appealing to Israelis to support their brand.
WHAT AN AMAZING PAST COUPLE OF DAYS