DC'S OUTPUT BEING CUT TO ONLY 22 ISSUES A MONTH?
https://archive.fo/sZktc
>Right now we are receiving rumours that go to the heart and soul of the comic book publisher and its role in the comics industry.
>Bleeding Cool has previously reported how DC Comics has been reducing the number of titles they publish, but the rumour is that this is only the start of it.
>I am told that DC editorial and publishing are being told to look at publishing as few as twenty-two superhero comic books a month, as well as other imprints and licensed properties on top. Some may be twice-monthly, but not many. The New 22 is the nickname being used for such down-sizing.
>Is this an exaggeration? Maybe. There are certainly denials but something like this seems to be happening. I am hearing that all manner of contracts have not been renewed with creative folk as would have been expected, and people already on exclusive contract told DC may not be able to live up to the expected terms.
>Fewer titles, as we have seen, can lead to a greater average sale per title, and it’s why DC Comics may fall behind Marvel on marketshare overall, but per-titles are level pegging, and that’s without thirty variant covers for every launch.
>I am told to look for an increase in the kind of titles being distributed through Walmart, Target, Gamestop and others, away from the comic book store and the non-returnable market. The monthly Walmart titles, recently up from four to six a month, and the one Target title are just the beginning. Apparently, returns have been far fewer than expected and DC and Walmart believe this is a market they have room to build up.
It's Rich Johnston, so take it with a grain of salt, but things look promising.