He treats Christianity as a "useful mythology" or something of a folklore narrative and mixes it in with personality archetypes, some hogwash about belief and a total lack of strong scholarship in any of the domains he tries to cover.
I think he tries to convey the image of being something of a knowledgeable hero or a sage. In a video about his beliefs he said he "acts as if God exists" not with knowledge and faith. It is a convenient position that doesn't really ostracise college kids on either end of the atheist-theist divide online and he fills it with some Forer-Effect style psychology terminology.
If you want to see level-headed responses to his work Maps and Meaning you should look at 3 star or lower reviews of it online. He has built a cult of personality and a following that seems to be purposed around the income he gets from it.