For the time is coming when people will not endure sound teaching, but having itching ears they will accumulate for themselves teachers to suit their own passions,
- 2Timothy 4:3
i used to feel sympathy for the folks who attend 'Health & Wealth' churches, thinking them deluded victims of such false teachers as Joel Osteen or Kenneth Copeland
but then in studying Scripture we see both Christ and the Apostles address the issue of these wolves who pretend to Christianity and see them saying that the people are complicit in this self-deceit since the natural man much prefers to worship himself than his Creator, drawing to himself preachers who will tell him what he wants to hear
this is the model of all false religion, being anthrocentric in nature, it makes man the focus of attention and places all merit and responsibility on him - so the rich can say, "i am so good and righteous, the gods have blessed me with wealth" and the poor will say "i want to be rich but i am not, so i must serve the church better and earn the god's favour" thus enslaving them to a corrupt system
in either case, the natural unregenerate man is focused on his own desires rather than the purposes of The Kingdom - rejecting man's true calling of servitude to the King, making himself his own lord - and in effect, both the rich and poor make an idol of themselves and are damned for it
saying that, i have found another reason to sympathise with such souls, since they are ultimately and eternally Lost unless they repent from this worship of the self - and there, but for the Grace of God, go i