1. Create a video game series which needs copious amounts of autism in order for the player to win the game
2. Attract autists who, apart from their SHMUP skills, also are good drawfags and musicfags, or writefags
3. Get a metric fuckton of fanart and memes on the interwebs
4. At this point, secondaries will start to be sucked in, contributing fanart of their own despite of not playing any of the games.
5. Turn your franchise into it's own little fan culture.
6. Call it a day and drink a beer.