>>14079462
>>14079682
Sell in October/November.
If it's good, which the company obviously thinks is, you get instant sales for that month/s, then reviews from users and critics come in so the game gains steam and people who want to buy games, including parents that don't know/care and just get what they hear about a lot, buy the game.
Lots of games have better sales periods months after release, especially AA games that have unique aspects to them that scare people off initially.