Blandy, self-modifying meme, or name changing meme
The self-modifying meme, name changing meme, or Blandy, among other names, is a meme whose name continually and purposefully changes by its community who posts it. It is self-explanatory. Most of the names that refer to it describe characteristics of the systems of the naming and of the transmission of the meme itself. A minority of the socially recognized names describe unrelated concepts, often coined by distributors at will competitively in hopes of adoption by the community overall. A commonly associated running gag is that nobody seems to understand the meaning of the meme or why it is frequently posted. Sometimes, when a phrase is strongly associated with the memeplex the main imagery associated with it will be completely replaced by very different imagery, often seemingly at random. The face shown in the meme is considered by many in the community to be AI generated, and not that of a real person. Nicknames commonly spontaneously arise for this supposed character.
Pick someone you know that talks or writes in a unique way. Try to create texts to be copied and pasted that are written in the style those people you know talk or write in.
Detractors often create threads using the meme while repeatedly self-bumping (replying multiple times (sameposting) to one's own thread), to give the impression that the meme is far less popular than it really is, as many imageboards display the number of unique posters in a given thread. This behavior is done to make the meme seem "forced" by "shills" posting it, rather than "organic" by regular users posting it as is usually the case.