>>18552
French here, I can explain: the people of France are a weird bunch. They hate money. You can't talk to them about how much they make a year and how much do their shoes cost and whatnots because you'll be seen as impolite. When they do talk to you about their income, it's to whine about how little they make. Or, on the extreme opposite, how opulent their pay is and that's unfair, I should get paid less. Not that they'll give anything to charities, no no, but because it's seen as "bad" to earn money. So ads here have this weird quirk of appealing to what the French are used to: looking as "not rich" as they can. They'll get the latest car, but the cheapest one, instead of the same price luxury used car. Just so they won't "show off" with their big car and show how "reasonable" they are, even if that makes them complete retards.
As a French, I hate the French car culture and the French's opinion on money.