>Dream MMO would basically be Mabinogi 2.
>Marketed as being a really nice place.
>Very friendly.
>Ask very friendly and family friendly streamers/youtubers to cover the game.
>Have a marketing campaign focusing on the social, friendly side of the game.
>Negative nellies are not allowed.
>Encourage the games community to be welcoming and friendly.
>Slip in some very unfriendly things into the lore.
>Small tidbits here and there.
>As the patches go on the game gets decidedly less friendly.
>As time goes on the game gets darker and darker.
>Start up an ARG that leads to something really disturbing.
That's how I would market my game. Bait in all the casualfags, normalfags, and whatever else and then blackpill the shit out of them. The blackpilling would then get a bunch of youtubers to cover it. If the ARG was done right it'd go down in history as one of the best an MMO has done, earning the game infamy.