Behold the most /tech/ of all /tech/ articles.
http://xahlee.info/UnixResource_dir/logo_design.html
In the past several years, i realized i have a heart for logos. Probably because the nature of logo's simplicity, and often geometrical elegance, and my personal penchant toward these qualities.
Purpose of Logos
Logos, is a graphical representation of a entity. It is the visual analog of names. Logos are particularly important in our modern, capitalistic, corporate environment. Look around you, you can find tens of logos in your immediate surrounding, and recognize each of them or the company, without conscious thinking.
Logo is not a fashion statement. It has strong ties with marketing and public perception, which is a general property to anything representative, such as book covers, corporation's names, your attire.
Principles of Logo Design
