Interesting coincidence, I came here thinking about getting some thoughts on starting a popular libertarian party in Italy.
We are the country where, in the past, a communist party ever had more votes in a free election. Today we are on the verge of collapse and I don't know what keeps us up. The tax rate is out of control (from 70% and up in practice), people don't understand private property anymore, everyone think that to do business you need the State money and its permissions.
A lot of work must be done before scoring a win and I think re-educational propaganda must come first.
I truly understood the power of propaganda only recently. I listened to the Tom Woods show almost every day since May, and I noticed that not only I got better at giving arguments against the State, but a good amount of my positions shifted. Of course, the Tom Woods show is not a propaganda show, but it is clearly biased and it shifted my ideas.
If we watch what the people of Europe are subjected to we see that leftism is everywhere: schools, tv shows, articles, meme, etc
I think overwriting this bias by putting libertarian content out it's the first step. I am not just talking about political content, but subtle content put in reviews, funny articles, etc but even books for middle and high schools, like history books, philosophy books, and then convincing the professors to use them. Maybe making some tall guys on roids do the convincing, or the money when available. I don't know.
The propaganda machine must be extremely strong and it must be built so it can be mostly self-financed.
I think it's also key to make propaganda aimed at armed forces, healthcare professionals and some kind of bureaucrats (like those that collect tax revenues), in order to lower the chance of violent leftists actions and gain strong support from society. How to make propaganda towards them, I have no idea, but a way can be found.
Those are just silly ideas and random tactics floating in my mind. Only by putting it in practice one can truly see what works and what doesn't. Only by playing a game one can find a way to win, and if I were to play, I would like to win and win big.
I think it's very important to play to win, because this way one will held himself and his companions to the highest standard.