More and more normies are starting to believe that the "Mandela effect" is a not a collection of misremembered facts from the past, but an actual shift in reality. More people are starting to realize something has horribly gone wrong with the world, but have no ideological toolkit to come to grasps with it, so they take refuge in the occult and the conspiratorial.
However the scary thing is the end of 2012 lines up with a lot of real changes
>Obama gets re-elected, stars implementing his ideology without compromise
>Tinder becomes mainstream
>The economic recovery begins, businesses feel more comfortable with Obama. Birth of what we now call 'Woke Capital'
>Hipster culture gets co-opted by the nerds, creating the modern bugman
>Both Fedoras and Libertarians reach their peaks, and start their much awaited decline
>Mainstream press first starts paying attention to the underground right