>Globally, at least 200m people use digital dating services every month. In America more than a third of marriages now start with an online match-up. The internet is the second-most-popular way for
Americans to meet people ofthe opposite sex, and is fast catching
up with real-world “friend of a friend” introductions
>This greater choice—plus the fact that digital connections
are made only with mutual consent—makes the digital dating
market farmore efficient than the offline kind. Forsome, that is
bad news. Because ofthe gulfin pickinessbetween the sexes, a
few straight men are doomed never to get any matches at all.
On Tantan, a Chinese app, men express interest in 60% of
women they see, butwomen are interested in just 6% of men;
this dynamic means that 5% of men never receive a match. In
offline dating, with a much smaller pool of men to fish from,
straight women are more likely to couple up with men who
would not get a look-in online.
On Tantan, a Chinese app, men express interest in 60% of
women they see, butwomen are interested in just 6% of men;
this dynamic means that 5% of men never receive a match.
On Tantan, a Chinese app, men express interest in 60% of
women they see, butwomen are interested in just 6% of men;
this dynamic means that 5% of men never receive a match.
On Tantan, a Chinese app, men express interest in 60% of
women they see, butwomen are interested in just 6% of men;
this dynamic means that 5% of men never receive a match.
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