>>15326119
That's true of huge publishers who make so much money they're starting to think in "either we make all the money or we make none" terms like EA does. These do try to get their own steam competition going. Smaller publishers, shit like Focus Home Interactive, just see steam as an easy way to get publicity and an established market, to say nothing of indie dev studios. 30% is well worth the tradeoff in this case. Before digital distribution, publishers took way more than that. Book authors famously only get 30% of the sales at most.