>>14214753
How new are you to 4x games?
If pretty new:
4X games are usually slow at the start but ramp up pretty fast at the end. This genre of games is all about keeping options open, identifying openings or oportunities and then chasing them to formulate a plan that lands you a victory.
For that, my first advice is: don't try to win the first game you play. Focus on exploring all facets of the game, seing everything the game was to offer and how every system interacts with everything else. Then play another match.
Over time, you get a sense of "balance", how much should you risk/invest and when to pull back and defend.
The Wind Walker factions (wood elves) are generally a good faction to start. Good bonus and straighfoward to play.
You got stuff like Necrophages and the fish-people that are really awesome factions but require a large knowledge of the reset of the game to pull off (and Necrophages remove diplomacy almost entirely, don't play them at first).
What else… don't focus on only one thing, especially at first. Remember that you always need a bit of everything. Even Dust (the in-game currency) isn't enough: yeah, you can buy 90% of the stuff in-game with it and solve a lot of problems, but if you rely too much on it you're gonna run out quickly and find yourself in trouble.
Don't over-expand. 5-6 cities is enough to win games. You can do more when you learn how to deal with approval (I reached 45 cities once, prepare to hemorrage money, resources, troops and risk rebellions every turn if you try to).
Don't fall into the trap of upgrading your troops with TEH BESTESHT GAER EVAR. If you're at peace with everyone and have nothing to build, sure. You can spend 20 turns making a single soldier. If you're in cold-war and expecting an attack, pump out soldiers with one or two upgrades. If full-blown war, just pump out soldiers without upgrades: it's much more important to keep that bodycount up.
Diplomacy is really fucking important. Try to keep friendly, frequently check to see if you trade technologies with other empires. Buy/sell your luxury resources to them too: it's often better than selling at the market (since not only you have to unlock it but the AI will directly send you other resources in turn instead of having to convert resources to dust and then that dust to resources, wasting a lot).
Focus alot on expanding your cities. As soon as you can build a new district do so. Large cities earn 80% of their income from the tiles they can "reach", not from the citizens.
Usually, a game goes for 300 turns.
By turn 200, you should have a clear goal on how to win the game. Compare your science production to others, or your economical income and see if you can pull ahead. Pick wathever it is you're doing best and focus on it for the last stretch.
DON'T START WARS WITH MORE THAN ONE PERSON. It's downright suicide and ruins your economu with all the rading and broken trade routes.
Unlocking the market and mercenary market is crucial if you're new to the game. It might become optional later one with a bit more experience.