>Studio announces new project while very obviously still in just the conceptualization stage
>They have absolutely nothing to show but a 10-15 second trailer clip that is just a drawn-out fade-in on the title or some tryhard new weapon/character design accompanied by a tagline
>It’ll be two years at the absolute minimum before the project approaches release, and well over half a year before preliminary work produces any approaching substantial enough to pass off as a vertical slice
Why do companies do this? This shit is the most self-sabotaging stunt you can pull outside of being Present Day EA.
Sure it starts building hype early, but that just guarantees that a huge portion of your population is gonna get impatient or disinterested with you when months or even a year passes with no new information because you haven’t built your main attractions yet because you unveiled the project before you even started the foundational work, let alone gotten past it.
If you added up the mental capacity of every normalfag alive, their total attention span would still come short of the average fruit fly, they’re not gonna hold their breath forever, and by the time the devs have enough material for a new announcement they will have either forgotten it entirely or feel shortchanged on their prior emotional investment and thus antagonistic to the project, so the company would have been better off waiting until they were half-done or more before making a proper reveal.
That’s not getting into how projects that get announced while still nothing but a name have every part of their development cycle nitpicked to hell by the public and are vastly more likely to become Vaporware.
Seriously, what possible good reason could there ever be for a company to do something stupid like this?