>the true factory-owner is quite different, he who is conscious of his high task as an economic leader. he must possess high moral worth - in the economic sense at least. his task is to discover the real economic needs of the people - if he is also an inventor he does this pioneer work himself. he must keep his costs as low as he can and lay them out to the best advantage, keep prices down as low as possible in order to get his goods on to the market; keep up both quality and quantity of production, pay his empoloyees well, so that they may be able to purchase goods freely, must always be thinking of improvements and renewals of plant and trading methods. if he puts all this first in his business, he is supplying the necessaries of life in the best and highest sense, and profits will come of themselves without his making htem his first object. the finest and most universally known example of this kind of manufacturer is Henry Ford