>>959996
>A former IBM executive, who worked at IBM at the time and was involved in discussions with Apple, offered his perspective in a conversation we had during dinner at a recent technology conference.
>Interestingly, IBM had hoped to amortize the cost of PowerPC on Cell, the PowerPC-based chip design now used in the Sony PlayStation, some IBM severs, and IBM Roadrunner supercomputers. Big Blue was hoping to move Apple to Cell and then get the economies of scale there, according to this person.
https://www.cnet.com/news/four-years-later-why-did-apple-drop-powerpc/
>Many people in the industry believe that Mr. Jobs is racing quietly toward a direct challenge to Microsoft and Sony in the market for digital entertainment gear for the living room. Indeed, Sony's top executives had tried to persuade Mr. Jobs to adopt a chip that I.B.M. has been developing for the next-generation Sony PlayStation.
>As it happens, Intel's was not the only alternative chip design that Apple had explored for the Mac. An executive close to Sony said that last year Mr. Jobs met in California with both Nobuyuki Idei, then the chairman and chief executive of the Japanese consumer electronics firm, and with Kenichi Kutaragi, the creator of the Sony PlayStation.
>Mr. Kutaragi tried to interest Mr. Jobs in adopting the Cell chip, which is being developed by I.B.M. for use in the coming PlayStation 3, in exchange for access to certain Sony technologies. Mr. Jobs rejected the idea, telling Mr. Kutaragi that he was disappointed with the Cell design, which he believes will be even less effective than the PowerPC.
https://www.nytimes.com/2005/06/11/technology/whats-really-behind-the-appleintel-alliance.html
>Kahle also had to decide to dispense with a feature dubbed “out of order processing.” This is a more complex way of handling computation. It makes for better performance but comes at a steep price in cost and complexity. That led Jon Rubinstein, who was then an executive at Apple, and Bob Mansfield of Apple to scream bloody murder. It meant that Apple would likely still fall behind Intel in microprocessor performance. And it was one of the decisions that led Apple to defect from IBM’s PowerPC architecture to the Intel platform. This caused a huge shift in the bedrock of the computing industry. I saw all of this happening from the outside as IBM jilted Apple in favor of Sony. But it’s interesting to see the names and circumstances under which the decisions were made. In Kahle’s defense, the decision was necessary to keep the Cell chip on track. IBM also was very heavily focused on server chips, rather than serving Apple. In other words, there were other things about the IBM-Apple relationship that led Apple to go to Intel.
https://venturebeat.com/2009/02/06/the-race-for-a-new-game-machine-book-chronicles-the-sony-microsoft-ibm-love-triangle/view-all/
He made the right call on the Cell. It was an expensive disaster that took years to make. It wasn't the primary reason why Apple switched from Power but it's part of it.