Economies of scale and the race to the bottom have taken much of the profit out of technology, so selling your data has become the new hot thing in the last decade or so.
Thing is, there are still plenty of ways to stay off the nigger cattle plantation. Run a Free OS, use email hosted on some decent platform, stop pretending you need a phone, block ads and surf over Tor and you’ve starved the beast pretty well. If you can set people up with such a setup you multiply the effects.
The timeline is ripe for conversion away from social media like Facebook, too - that mean old Drumpf is going to keep stealing all the data no matter what so people might as well stop using it altogether. This argument will work on the soyim.