Basically let's say you're Vince or someone else highly influential in the WWE, and given the way certain events unfolded in real life, some supernatural shit happens and you're given the chance to change history by doing things your way. Probably the best example of wasted opportunities and corporate mismanagement is The Invasion, so I'll start with that. If a specific event isn't mentioned below, just assume what happened in real life happens anyway.
Roster:
>Renew Steve Blackman's contract and give him another push, they fucked him HARD once his Hardcore Championship reign came to an end
>Fire Essa Rios and Bull Buchanan, and decline Shawn Stasiak and Jerry Lynn from signing a contract as they never did shit and promptly got buried after The Invasion finished
>Fire Maggle and make the new fourth commentator chosen through a combined popular/online poll
>Immediately sign Goldberg, the original nWo trio, DDP, Booker T, Sting, Rey Mysterio, Terry Funk, Ric Flair and Scott Steiner from WCW to 3 year renewable contracts each
>Immediately sign Tommy Dreamer and RVD from ECW to 3 year renewable contracts each, and leave a couple on the table for Sabu and Sandman as they were inactive at the time and might not have done so well without Extreme matches
>Fly to Japan or wherever the fuck he went after WCW capitulated and snatch AJ Styles before TNA has the chance to pick him up and get him to debut by WM X-8
>Do the same for CM Punk
>Push Lesnar into the WWF a year earlier on a temporary basis
Events:
>Shitcan XFL before it even begins, nobody ever gave a shit about it and ended up a $35 million waste
>Rename Armageddon to Starrcade and carry on the tradition that predates even WrestleMania
>Do what ended up happening anyway and make TGAB the permanent July PPV from 2002
Matches/Storylines:
>Going back to Lesnar, book him as the Alliance's mysterious and psychotic secret weapon that wears a full-face mask like Kane and just demolishes the WWF's roster at unexpected intervals
>Eventually have it so Austin and Brock go one-and-one at SummerSlam, and Austin ends up "killing" the Beast, unmasking him as he lays slumped in the corner of the ring before teasing his eventual return like they did Undertaker's
>Most fights play on as normal with neither side showing a clear advantage until WrestleMania X-8 is declared as the ultimate decider
>Undertaker vs. Sting is Taker's streak match at WM X-8 rather than the pointless match he had with Ric Flair, and both wrestlers represent their team
>Everyone expects Undertaker and WWF to win because of The Streak which is currently at 9-0 and because Vince would never allow the WWF to lose on its home soil
hint Sting fucking wins lol and Team WWF loses
>The Alliance factionizes back into nWo, ECW and WCW
>Make the lawsuit with World Wildlife Fund semi-kayfabe and set-up a 6-man tag team match between Hall/Nash, Dreamer/RVD and Goldberg/DDP each representing the nWo, ECW and WCW respectively to decide the WWF's new name
>nWo proposes the WWO, the World Wrestling Organization
>ECW proposes the WWE, World Wrestling Entertainment
>WCW proposes the WWC, the World Wrestling Championship
I think you can take it from there. Maybe the match is won for ECW by having an unannounced ring invasion from either Sandman and Sabu who are signed for this one match only, or Lesnar making his return. After WM X-8, DX gets dissolved into the nWo which becomes The New Kliq before the end of the year, a decision that I know will make at least one anon on /wooo/ happy. Their stable shirts get fluorescent green added to the white/silver of the previous iterations similar to pic related. Blackman goes back to kicking ass in an improved Hardcore division and all those that left WWE prematurely/joined later than expected are signed from the start and are bound until at least 2005. Punk and Styles get their careers started at WWE rather than TNA and become legends long before their real-life debuts.
Thoughts?