1. Everything included onboard and ready to go. Composite video, keyboard, audio, speaker, full BASIC environment burned on the ROM, full documentation, RAM, joystick interface, cassette interface, PSU, AND A CASE.
2. Full complement of expansion slots, inexpensive and fast floppy option, cheap high resolution video/text options.
3. Original platform of VisiCalc.
4. Struck a deal with schools around the world to hook students on computing by buying Apple ]['s.