Fuck Brandon Keich, and fuck you, OP.
The answer to internet ads is total blocking, full stop. Zero compromise. Currently, that means uBlock Origin.
Want to contribute to making the web a better place? Install uBO on every device you touch. It's completely unnoticeable other than the speed boost and sudden relief from visual AIDS crawling into your skull. Let me sing you the song of my people:
>be IT
>service hundreds of average normalfags weekly
>Contractually prevented from installing anything they don't explicitly ask for
>Matter-of-factly offer uBO to every single person noexceptions
>Phrase it like it's a popular thing we get asked about all the time to step on their conformance pedal
>Explain that it cleans up the web, speeds up your browser, and helps filter out malicious fake download buttons and all that scammy shit they run into all day
>Every single person I explain uBO to begs me to install it and is blown away that it's that easy
>Every single person who gets it installed brings their other devices in and requests it explicitly on their own from then on
It's that fucking simple.
I will not stop until there are alarms going off at Google HQ and all the vaguely ethnic soymen in thick glasses are losing their shit around a graph depicting the black hole that is ad rev in my territory. Also I will keep going even after that happens. All my coworkers have caught on and it's probably going to be informally institutionalized practice as I keep spreading it. Normalfags can't protect themselves, but you can show them how. Become IT.