I would say general symmetry in all features and a healthy looking body without going so muscly as to trigger the fear reaction in others. Also no hair, idk why this is but in human cultures across the globe from Celts, Germanics to fucking Mohicans body hair was undesirable. Ancient Egypt had barbers, ancient Greece had slaves going around bath houses and plucking out the hair on rich, toned noble bodies until it was smooth and pretty, Mohican women would refuse to sleep with hairy men and the list goes on and on. Why we are so averse to a natural state in our own bodies baffles me.
Hm… makeup, I would say any make up that accentuates your good features is desirable, if you have to use makeup to cover up the ugly you have already failed.