>>1024303
Desirability is what created collector's value. The desirability of, say, Action Comics #1 among a great deal of fans who wanted to see where it all started, or X-Men 129, the start of the Dark Phoenix saga.
Desirability led to status, and status led to Marvel releasing 2 or 3 #1s for a single title in a year to deal with sales loss
What really kills comics is the exploitation of that desirability