By: Tom Acres
It's hard to imagine the internet without Google.
The tech giant has become so synonymous with searching the web that it has become a verb - we don't look it up, we "Google it".
Google ended 2022 as it ends every year, as the most visited website in the world. Its estimated share of the search engine market stands at 92% (Microsoft's Bing is its closest rival, on 3%).
On the surface, it might not like a landscape that's ripe for change but don't be so sure.
The launch of ChatGPT, an AI chatbot, last year threatened to upend how people prepare for job interviews, journalists write stories, and children do homework.
Trained on a huge amount of text from across the internet, with the ability to provide human-like responses to almost any prompt, it sparked speculation it could pose a threat to Google.
https://news.sky.com/story/google-it-no-more-how-ai-could-change-the-way-we-search-the-web-12794175